design process

how mushroom.exe came together, from the first moodboard to the final print.

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martina-voice-note.ogg
00:00
Anoche Soñé•
🔗 ♡
A voice note from Martina, on the field test x anoche soñé

▶ Stopped
the moodboards

martina put together four directions before we landed on the one that shipped, paper diary collage, gradient/diagram, digital world, and field/nature. the digital-world and field/nature boards ended up merging into the final concept: a printed screenshot of nature.

Paper Diary moodboard
paper diary, collage and handmade vibes
Gradient/diagram moodboard
gradient/diagram, dreamy and connecting dots
Digital World moodboard
digital world, browser windows and desktop icons
Field/Nature moodboard
field/nature, full landscape prints and textures
the mockups

first designs, then a second, tighter round narrowing in on the tie-dye sleeves and the desktop icons over a meadow.

First design mockups Second design mockups
the final print

front and back, locked in.

Final design front and back